As an official partner of Riley Racing (@RileyRacing), DRIVEN Clothing Company is featuring Sir Clark in a new design for the team’s Mazda RX-8. Instead of using the typical boring, rectangular National flag next to each driver’s last name, Riley Racing will use a Special Edition of Sir Clark with a modified paint job on his helmet’s visor in place of the typical National flag.

The DRIVEN Clothing Company sponsored Riley Racing Mazda RX-8 made its third appearance of 2010 in the Grand-Am Continental Tire Sports Car Challenge at Lime Rock Park in Lakeville, CT. DRIVEN athletes and co-owners of the company, Jameson and AJ, were excited to compete at their home track, as both drivers live only about an hour away.

The team and drivers battled some engine issues throughout the weekend, which eventually ended with a blown engine during the race. Riley Racing’s next event is the Continental Tire 150 at Watkins Glen, June 4-5.

Here are some photos we snapped of the DCC booth set up at the B*Cured Point Perspective 5K this past Sunday, April 11 at Tod’s Point in Greenwich, CT. We plan on attending most of the 2010 Volvo of Stamford Greenwich Cup events, so come and check us out!

]]> http://lookdriven.com/2010/04/13/photos-bcured-point-perspective-5k/feed/ 0 http://lookdriven.com/2010/04/09/dcc-at-greenwich-cups-5k-race/ http://lookdriven.com/2010/04/09/dcc-at-greenwich-cups-5k-race/#comments Fri, 09 Apr 2010 18:03:38 +0000 andrew http://lookdriven.com/?p=502

DRIVEN Clothing Company will be at the B*Cured Point Perspective 5k Run at Tod’s Point in Greenwich CT this Sunday, April 11. This will be round 1 of the Volvo of Stamford Greenwich Cup 2010 presented by Threads & Treads. The DCC team will have a booth set up where you can purchase DRIVEN merchandise. Remember, with every purchase we donate $1 to one of our 4 foundations of your choice. Come check us out!

2009 was a rough year for a lot of people, and it was no different here, and even though I would love to just put the year behind and forget about it, I stand to get more value out of 2009 by going back over both the positive and negative periods. I’ve realized that I can bring forward and continue the positive aspects of the year, and use the negative aspects to learn and make a positive change in 2010 and beyond.

2010 brings much promise in many different areas, including the general economy, but specifically in motorsport and fundraising. This is NOT a New Year resolution (those never work), but an opportunity to move forward.

That is what drives me in 2010.

As a sponsor to Riley Racing, DRIVEN Clothing Company has teamed up with the endurance sports car team to produce all of their official team clothing for the 2010 season and beyond.

The first piece in this collection is the Riley Racing Crew, which will be available starting 1/22/10, just in time for Riley Racing’s first race of the 2010 season at Daytona International Raceway.

Click the image or here to view the new shirt in our store and pre-order now.

Meet Sir Clark. He is the marque of our Motorsport Line, and will be integrated into many of the line’s designs.

We believe those who are DRIVEN remain “DRIVEN ‘Till the End”.

We wanted to have a “marque” for our Motorsport Line that would best represent our thoughts and beliefs of being DRIVEN, and so a specifically designed skull wearing a vintage racing helmet was our first, and ultimately, final idea. The skull’s structure is based off a specific legend, and Sir Clark wears his helmet with the DCC brand emblazoned on the front above the visor.

We’re all DRIVEN to do something, and as Sir Clark helps us demonstrate, we’re all “DRIVEN ‘Till the End”.

We’ve posted a preview to one of our newest designs, “Lifestyle”: http://bit.ly/qHmci

This design portrays a message of the DRIVEN Lifestyle: Always. DRIVEN. Forward. Our new DRIVEN Laurel is on the back of the shirt.

You can Pre-Order this item now, and we will ship it as soon as it is available.

We’ve moved to a new Online Store, which is more stable and easier to navigate: DRIVEN Clothing Company – Online Store

We’re still working on some new designs, and should have them available soon.

We’ve had our first newspaper article published in some local papers: The Hour, The Stamford Times, and The Wilton Villager.

And here is a link to the article online.