MISSION STATEMENT

“To take one’s passion and determination and use this internal energy to push oneself beyond their limits and achieve ultimate success and happiness, no matter what challenges one encounters.”

Company Description

DRIVEN Clothing Company is an apparel company created by us: we’re brothers, Jameson and AJ Riley. Founded in 2007, we wanted to create apparel with a universal meaning: derived from motorsports (both of us are professional racing drivers), we wanted every piece to have meaning to anyone.

“victory within”

These two words are what it means to us to be DRIVEN. We are DRIVEN to win, be successful, accomplish a goal (the list could go on); what is the result of using this drive? “victory within”. Anything from small goals to great wins creates a sense of victory within each of us.

What makes us different:

• We donate to FOUR foundations

  • Lance Armstrong Foundation
  • Austin Hatcher Foundation
  • Michael J. Fox Foundation
  • Susan G. Komen for the Cure Foundation
    

• We actively participate in the online social community

  • Twitter
  • Facebook

• We are green

  • We use recycled shipping materials, and we don’t print invoices (we only email to save paper, and ultimately trees)

Our Founders

Jameson Riley (President/Owner) Professional Racing Driver, LIVESTRONG and Lance Armstrong Foundation Supporter. Graduated from the UCONN School of Business with a Bachelor’s Degree in 2007.

Personal Site: www.jamesonriley.com
Twitter: twitter.com/jamesonriley

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AJ Riley (V. President/Owner) Professional Racing Driver, aspiring entrepreneur, and all-around adrenaline junkie. Graduated from the University of Connecticut School of Business in 2009 with a Bachelor’s degree in Management/Entrepreneurship.

Personal Site: www.ajriley.com
Twitter: twitter.com/ajriley